![]() ![]() When drawing comparisons, infographics help organize similarities and differences by creating visual parallels that complement any information being presented. However, if you organize your data in an infographic it becomes much easier to quickly draw meaning. For a little design inspiration, Pinterest has an awesome collection of survey data infographics here…Ĭomparisons can be difficult to display with static content – sometimes confusing the audience, rather than educating them. Numbers and stats can overwhelm a lot of audiences, and therefore lose much of their significance. NPS survey data, etc) – which can have the risk of being dry content anyway – using infographics is a solid strategy. When it comes to interpreting survey data ( e.g. No matter the brand or business, whether you’re an educator, designer, or blogger – there’s a perfectly useful infographic out there, for your audience. To put it simply: there are a variety of purposes for an infographic. Sure, that’s fine if you only have a sentence or two you want to get out there, but what if you have a lot to say? Enter: the handy infographic, a.k.a a ton of information, in a simplified, engaging form. What’s most likely going to catch your users’ attention, when they’re making their way through the tons of media? In order to create content that isn’t boring and scrollable, you have to think like your audience. By the time the clock hits 10 am, you’ve probably already scrolled past a dozen ads all competing for your attention – and you’ve not even had your morning coffee!īut this is what most businesses are missing. Makes sense right? We live in a fast-paced digital world, where everything is demanding our attention – new businesses, new products, new services, etc. ![]() The more creative the infographic, the more effective it is likely to be: the key is to grab your audience’s attention for long enough to convey information successfully.īut, why are infographics so effective? Well, research has found that 65 percent of the general population are visual learners, meaning they remember and process the information provided by infographics, and other visual media, a lot quicker than anything else. Infographics convey information, yet are highly engaging, so they are a precious tool for visual communication.Ī typical infographic uses charts to visualize data and mixes colors and graphical elements to breathe life into facts and numbers. But what about infographic icons? Is there really a way to revamp the classic infographic?Īccording to the Oxford English Dictionary, an infographic (or information graphic) is “ a visual representation of information or data”, including anything from charts to images and text. If you’re a business owner, a creative freelancer, or someone starting out in the way of digital tech – you’ve probably experienced infographics.
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